1-1 Luxe days
two days of intensive coaching in Chicago, IL
Once a month. One client. Together, we audit, refine, & rebuild your brand positioning, marketing plan, and visibility strategy for the luxury market.
The goal? Skipping the three year learning curve.
More Visibility. More Profit… Pipeline Filled For You. Glossy Press Features. Recognized as the “go to” leader in your niche.
The outcome is quick to market and high-speed growth. I hand hold. I create turnkey business plans with 40+ pages of notes for you to take, implement and run.
I spend months in your business - auditing sales calls, marketing, offers, and client experience. Then I build a custom, 40+ page business plan to refine, reposition, and revamp every layer of your brand.
Please note: During Luxe Days, I build the strategy, audit every nook and cranny of your brand, and train you on exactly how to implement it. You leave with the blueprint - custom, clear, and ready to execute. You are quick to move & have the capacity to implement… Luxe Days were made for you.
But...if you want me to not only build the strategy, but design and implement it all (think: new logo, headshots, website, every word written, every marketing packet developed)...then you’ll want to review Brand Launch Weekends. Done-for-you at the highest level.
monetizing your brand
During 1-1 Luxe Days, we typically accomplish…
+ Extreme clarity - tears happen during these days
+ A stand-out niche in an over saturated market
+ Positioning you as a "go to" top 3% leader
+ Networking scripts for 7-figure industry partnerships
+ In-depth audit on your website & marketing materials
+ Press training & pitching (600+ media contacts are handed over)
+ Adjusting pricing fees, packages and service offerings
+ Reworking sales calls to convert large dollars
Four months after our work together my typical client will have…
Celebrated closing one of her largest deals to date.
Landed a glossy press feature (Think: AD, NYT, Vogue)
Confidently increased her fees, rates & scopes.
Reworked her pricing, sales & marketing strategy.
Up-leveled her brand, website, and marketing materials.
Secured an industry partnership with 1-2 new leads.
Been booked for a credible industry podcast or stage.
40+ pages of strategic notes
ultimate business matchmaker
In anything I do, I do it with extreme thoughtfulness.
During our 1-1 Luxe Day, we spend time over delicious meals getting to know each-other on a personal level. This allows me to make strategic introductions to propel your business forward.
I love the quote "Your Network Is Your Networth." Nothing brings me more joy than helping a client increase her net-worth.
For example, I recently introduced client for a Wall Street Journal interview with the same editor I collaborated on a personal piece with a month prior.
I Am the...
Network = Networth
I coach selectively because my clients become part of my inner circle - and are consistently considered for high-level brand and media opportunities.
Luxe Day Schedule Breakdown
For two nights, you stay at a 5-star hotel in a gorgeous suite in downtown, Chicago. It becomes our "Brand HQ"
All morning, we practice & record sales scripts... I pretend to be you and show you how to convert large budgets, projects, and ideal clients.
Sales calls that once ended in “let me think about it” quickly become “where do we sign?”
DAY TWO: At 9 AM, we meet in your suite- our private Brand HQ - for lattes and strategy. The morning is dedicated to niching down, refining sales strategies, and crafting your brand story.
For example: THIS is a custom morning schedule I built for a luxury interior designer.
DAY ONE: You fly into Chicago, I have a car service waiting for you at the airport. You check into your spacious suite. In the evening, we dine at an award winning restaurant. Over champagne and expansive views, I start VIP introductions (think: editors, licensing teams, conference organizers, etc).
Luxe Day Schedule Breakdown
We break for a nourishing lunch and dive into your brand collateral. I present to you red-lined marketing collateral, an extensive website audit, guide for social media, and even pose & outfit suggestions for your headshots.
Post lunch, the afternoon is dedicated to press pitching & partnerships. Think: how to reach out and stand out. My clients receive my personal media list of 600+ editors & their contact information. We also discuss landing pipeline filling partnerships, licensing deals, landing a publisher, getting booked for speaking, etc.
Think: A luxury interior designer partnering with a prominent builder—and instantly filling her pipeline.
A global event planner looking to build partnerships with luxury matchmakers
I’m obsessive about clarity and execution. My clients are 100% trained and leave with a precise set of action items, copy & paste templates and scripts.
OR
Time To Unwind. Post coaching, you are treated to a A+ spa experience - massage, sauna, and steam room.
post luxe day
apply for consideration
* My client is given 5 hours of my assistant’s time. *
Together, we decide how to utilize it. I oversee the task and they have included designing a marketing packet, creating a team training manual, researching speaker stages, etc.
My coaching is so intimate, clients become dear friends and my greatest source of referrals. (I attended their 40th birthdays and one even introduced me to my husband. Truly.) One month after your Luxe Day, we reconnect on a 1:1 call to review progress, refine next steps, and keep the momentum strong.
Luxe Day includes 5-star accommodations, private car service, personalized coaching, a 40+ page strategy plan, assistant support, a massage, and shared meals.
I run a namesake firm, and I take that seriously—I only work with women via Luxe Days that I believe will implement all of our notes and see at least a 5x return on their investment.
Note: If implementation isn’t your forte and are seeking a done for you brand - where I not only build the strategy but creative direct the logo, website, headshots, and all marketing packets - Brand Launch Weekend may be a stronger fit.
investment: $34K
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