Architectural Digest

ABOUT

Rachael Johanson

When you think about building A multi-million dollar personal brand, you think of Rachael (bozsik) Johanson. 

F

rom the stages of Harvard Business School, to pages of Architectural Digest, Rachael is regarded as the in-demand Luxury Strategist for

rom the stages of Harvard Business School, to pages of Architectural Digest,

female entrepreneurs seeking to catapult their brands and visibility into the realm of luxury via positioning, press, paid speaking & partnerships. 

Rachael stands for values and brands that last. Her clients range from top executives, best selling authors, celebrity interior designers to renowned photographers and wedding planners. 

With a storied career monetizing personal brands, she is celebrated for her coined & trademarked work centered around the psychology of the "Velvet Rope." ™  Think: being positioned as a "go to" entrepreneur with features in Vogue, Forbes, licensing opportunities, podcast bookings, and sales easily aligned in the luxury market. 

Her standards are meticulous, her approach is personalized, and she is widely known for her boundless ideas and enthusiasm. It’s safe to say she was born to do this work and it is miles from traditional consulting.

As a lifelong student of design & fashion, Rachael is a trained interior designer, licensed realtor, and recognized tastemaker. Most recently, her wedding was covered by The New York Times and Vogue. 

On weekends (matcha in hand), she collaborates with her husband to build their "on-brand" portfolio through real estate, angel investments, and collecting interesting art. 

Rachael is regarded as the in-demand Luxury Strategist for female entrepreneurs seeking to become a top 3% firm. 

Rachael stands for values and brands that last. 

With a storied career monetizing personal brands, she is celebrated for her coined & trademarked work surrounding the psychology of the "Velvet Rope." ™ Her goal? To launch her clients into luxury via "The Four P's" positioning, press, paid speaking and pipeline filling partnerships. 

Her standards are meticulous, her approach is personalized and she is widely known for her energy and enthusiasm. Rachael is incredibly selective in the clients she serves, as the majority double their sales a year after her esteemed advising. It’s safe to say she was born to do this work and it is miles from traditional consulting.

As a lifelong student of design & fashion, Rachael is a trained interior designer, licensed realtor and recognized tastemaker. Most recently, her wedding was covered by The New York Times and Vogue. 

On weekends, she loves sipping her matcha & collaborating with her husband to grow their “on-brand” portfolio. Naturally, it encompasses investing in real estate, startups and collecting interesting art. Currently, the duo is exploring a large-scale remodel of a 1920’s historic estate.