Brand Launch weekend
turnkey in chicago, IL
Brand Launch Weekends are my highest-touch package limited to five women a year.
This is as personal as it gets: you and me, every strategy, every asset, every decision. I’m hands-on with every piece, designing, managing, and implementing your brand so you can skip 5 years of trial and error and step straight into a profitable, multi-7-figure personal brand.
Done for you at the highest level.
- Every element I creative direct: logo, colors, website
– Every headshot pose I oversee & word on your site, I write
– Every sales call, referral system, and networking script I design
– Every media pitch, proposal, marketing piece, and presentation I oversee
I touch it all - even your branded tote, tissue paper, stationary, and the ribbon that ties it all together. Nothing is left to chance.
launch a multi-7-figure personal brand in one weekend
Types of women I love coaching...
She’s built her firm & is ready to scale much faster, smarter, streamlined.
She’s built businesses & now wants to monetize herself & build a legacy.
She’s aiming for Vogue, Architectural Digest, NYT features—and wants the stage, the book deal, and the brand partnerships.
I become the extra business partner
These women are busy running their business—and they know it.
They don’t have the time or team to manage a full relaunch. What they need is turnkey. Strategic. Done right, start to finish.
They understand their value lies in serving clients and generating revenue - not learning from podcasts, sending cold pitches, or babysitting a website designer.
That’s not a smart use of their time.
The five women I select are fully covered - front, back, and sides. We relaunch it all: website, logo, headshots, marketing packets, sales scripts, brand presentations, and custom strategies.
A to Z. Strategy to a Luxury Launch.
The result? A multi-7-figure personal brand, built and ready to scale. Post-BLW most clients double their sales and visibility within two years.
brand strategy lights me up
Over the years, I watched high-level entrepreneurs spend $50,000+ on mediocre brand assets and another $42,000 on consultants, courses, and conferences - $92,000 gone, with little to show for it. They wasted 100+ hours trying to implement, took two years to launch, and waited three to see any return.
The worst part? They missed out on real opportunities to grow. I hated that. I knew I could do it 2,000 times better + streamlined and thought…
So I thought:“Not here. Not now. For that same $92K, I’ll do it all—flawlessly - for five women. It will be streamlined, profitable, and she will make her investment back tenfold.”
assets you walk away with
Our preparation starts months before Chicago via strategy sessions & monthly roundtable calls. I literally become your extra business partner.
Not to mention—30 hours of one-on-one coaching with me, a turnkey personal brand business plan, and a 70+ page custom business plan.. My team likes to joke that I write a thesis for every client—and honestly, it’s that in-depth, thoughtful, and completely done for you.
// A Brand New Luxury Website
// A Chic Headshot Photoshoot
// 10+ Page Custom Brand Presentation
// Every Word On The Website Perfected
// A Custom New Logo, Fonts & Colors
// Copy & Paste Pitch Templates
// 5 Marketing Packets and Collateral
// 15 Done For You Social Media Graphics
// A 1, 3 and 5 Year Game Plan
// Media & Press Interview Guides
// Sales Scripts For The Luxury Market
// Hidden VIP Networking Circles
// A 20+ Page Social Media Handbook
// Business Cards & Email Signatures
// 7-Figure Custom Sales Strategies
// A Luxury Gifting Suite
past clients
JLV Creative
luxury interior designer
view website
christa pitts
ceo the elf on the shelf
view website
beth meyer design
atlanta luxury designer
view website
Foundry house
luxury interior designer
view website
before Your weekend...
We spend six months getting to know each other. From writing your bio and overseeing your entire website design to selecting looks for your photoshoot - I’m involved in every detail.
You'll stay in a large private Presidential Suite in a 5-star hotel in downtown Chicago for four days, this becomes our Brand HQ.
When we meet, I bring a clear 1-2-3 strategy, a refined business model, and my A+ team. My photographer shoots for Vogue. My NYC web designer built this very site.
Every detail is handled at the highest level- even down to my assistant steaming your photoshoot looks and bringing your coffee.
My entire career has been in this space. When I build a personal brand for a client, I bring out all the stops—as if I were launching my own.
Priya Rednam-Waldo
Consultant AND Keynote Speaker
view website
joy rohadfox
ceo rohadfox construction
view website
our detailed schedule
connection dinner -
Day One is focused on...
A beautiful personal brand photoshoot (with hair + makeup)
Brand Assets - logo, fonts, colors & a stunning new website outline
A training video on strategic sales - networking & consultations
A 20+ Page Social Media Manual for Instagram & LinkedIn
A 15-page Proposal Presentation for 6 & 7-figure brand deals
A newly written, biography (telling your signature story)
Reworking fees, pricing & investment guides
The night before, we share a long, beautiful dinner overlooking the Chicago skyline. This is where I start opening my rolodex-making press and brand introductions. At the last Brand Launch, I connected my client to a writer for Harvard Business Review who later interviewed her for her next novel.
coaching day one
our detailed schedule continued
coaching day two
While you are enjoying room service, my team works through the night- photographer retouching, web designer fine-tuning.
By morning, we’re back at it - lattes in hand, reviewing and perfecting every asset. Together, we move into pitching the press, planning partnerships, and-if you choose - strategizing book deals, podcasts, paid speaking, or licensing.
I hand you your pre-written pitch to Architectural Digest and help send it to my editor friend.
I even train you on the psychology of pricing as we map out brand partnerships and fill your pipeline - and of course, I design a glossy brand magazine to wow them.
By 5 PM, your investment has already paid for itself. We toast with champagne as your new website goes live. I take deep pride in being the ultimate host—from car service and massages to VIP baskets filled with your favorite snacks, candles, and face masks. It’s like your birthday and Christmas wrapped into one.
five select clients a year
When my clients come to Chicago, the investment includes: three nights in a 5-star Presidential Suite, a full Brand Launch team—website developer, photographer, personal assistant, hair and makeup.
You’ll enjoy a welcome dinner, healthy snacks, nourishing lunches, VIP coaching, all brand marketing materials, a massage, and other thoughtful surprises.
As you can see, this is an incredibly personal, high-touch experience. I become your extra business partner - writing every word, guiding every detail, and championing your brand long after the Brand Launch ends. Six years later, I'm still in my clients’ corner.
That’s why I’m highly selective, working only with women I feel a true connection with. Just five Brand Launch Weekends are offered each year, because I’m all in...for the long haul.
Brand Launch Weekend investment: $92K
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