Priya Rednam-Waldo

Licensed Therapist Keynote Speaker Serial Entrepreneur Advocate for Women

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Lifestyle Entrepreneur

the brief

Priya, a licensed therapist with a degree from Johns Hopkins University, sought out Rachael at a pivotal moment in her career. As the founder of Healing Home Counseling Group, a thriving 7-figure therapy practice, she achieved success in the private practice world. However, she found herself wondering, “What’s next? How can I use my voice and knowledge to create another seven-figure consulting practice - this one…with no overhead?”

It was then that a friend of Priya's, who was also one of Rachael’s coaching clients, shared her transformative experience of working with Rachael.

Inspired by how Rachael had helped her dear girlfriend reignite passion and sign three of her largest clients to date, Priya realized Rachael was the key to unlocking her next chapter as well. She applied to work with her via a Brand Launch Weekend - her highest-touch offering.

Driven by her passion for supporting high-achieving mothers like herself, who also navigate complicated family dynamics (i.e. multicultural family, interfaith marriage, tough relationships with parents/in-laws, etc.), Priya wanted to integrate that demographic into her personal brand.

For months leading up to Brand Launch Weekend, Rachael worked closely with Priya, becoming her right hand. Together, they refined her new specialty: unmatched support for high-achieving women from pregnancy to postpartum.

Rachael crafted a comprehensive brand thesis, business plan, and sales strategy, encompassing over 70 pages of detailed notes. Rachael designed 3 unique program offerings - from the ideation of the services and pricing to the sales strategies she touched it all. She developed 1-2-3 press templates (including the emails to top editors), designed tiered, custom program offerings, developed training materials to secure press features and speaking opportunities, and drafted pre-written email templates and marketing assets to attract strategic brand partnerships.

Rachael wove Priya’s impressive background (from a Johns Hopkins University graduate to a Captain in the United States Army) into a compelling narrative, positioning her as the ultimate support system for high-achieving moms and moms-to-be, elevating her brand as the go-to resource in this market space.

involvment

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Re-positioned as the “go-to ” support for high-achieving moms and moms-to-be; from pregnancy to postpartum

Brand new website, logos, headshots, and a photoshoot

20+ pre-developed social media posts, stories, and reels

Copy & paste media templates for Vogue and WSJ

30-page social media training guide - focusing on Instagram and LinkedIn

Newly written and up-leveled biography

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the results

"Rachael is an absolute joy of a human! From our first conversation, I knew Rachael was "it" for me and I needed to coach with her via Brand Launch Weekend. I readily trusted Rachael to create every inch of my luxury website and business structure -including my stunning and authentic brand photography, personal bio, and strategic brand offerings - and she exceeded expectations. Beyond her beautiful heart and laser-focused approach, Rachael shows her real genius in the step-by-step, brand handbook that quickly and seamlessly resulted in national press, enthusiastic partnerships, local and global speaking events, and ultimately my own wellness coaching success. Her notes were so thorough she created 100+ pages of custom notes, strategies, and ideas for me. I am 6 months post coaching and Rachael continues to show up for me. She pinged me two opportunities just last month - I am so grateful to have Rachael as both a dear friend and real partner in making my dreams come true!"