the brief

the brief

After hearing Rachael speak at an event for female entrepreneurs, Kathy called her right away. Kathy, a powerful CEO, was building the fastest growing e-commerce in the home & lifestyle arena. Kathy's goal was to solidify her personal brand, raise her own visibility and credibility thus supporting sales and profit for her company.

Through her 1:1 Luxe Day Package, Rachael built out 30+ pages of custom notes for KK and her corporate marketing team. The goal? Raise Kathy's visibility as a high-profile, Tech CEO which in-turn increases sales for the company. Rachael worked extensively with Kathy to transition from a reactive state sorting through in-bound leads to being pro-active going outbound for large-scale media + speakers opportunities. Think: Forbes, Wall Street Journal & IVY League Universities.

involvment

involvment

NO. 01

NO. 02

NO. 03

Newly Built "Meet Kathy" Corporate Web Page

Digital Audit - 15 Pg.  LinkedIn & Instagram Training

2 Hour Training on Speakers Stages and Fee Negotiation

Mapped out three  year Game-Plan for Raising Visibility 

Public Figure Positioning - New Bio & Founder's Story 

10 Page Guide to Booking Speaking Engagements 

NO. 04

NO. 05

NO. 06

the results

the results

"I adore Rachael - we chat all things personal & professional.  She has become a dear, dear friend of mine.
I called her when my namesake e=commerce business had grown exponentially, and I turned to her for support with how to build my personal brand simultaneously.  More visibility for me, meant more visibility for my brand. Rachael was key to refining my brand statement, elevating my digital strategy, and scaling my presence in the media. It's only been a few months, and I've hit a few major milestones, including a national feature in Forbes. I've learned so much about the power of lucrative brand building from Rachael."

kathy kuo

national visibility - Forbes Feature

Refined Brand Statement and biography 

Increased Engagement - Streamlined Digital Prescience 

game-plan for gaining media visibility & credibility 

Team endorsement, Support and implementation