the brief

the brief

Sojourner applied to work with Rachael for one of her four spots in her highest touch package, Brand Launch Weekends. Sojourner was a decade into business, built a beautiful foundation & was consistently closing $500,000 weddings and wanted to up-level to $1m+ budgets consistently. She knew Rachael was the call to make it happen and wanted Rachael as her "business partner" in this transition thus she chose the Brand Launch Weekend package. 

involvment

involvment

Rachael coached Sojourner for months (and months) preparing and strategizing for their 4 day Brand Launch Weekend intensive in Charleston. Via 50+ pages of custom notes, Rachael developed a "brand thesis" and turnkey business plan. Their work strategized niching Sojourner down from a luxury wedding planner (like everyone in her industry) to a luxury, multicultural wedding planner…think: 5 day Indian weddings. The top .5%. 

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20 page manual to pipeline filling partnerships with matchmakers

 marketing packets (i.e. Investment Guide & Partnership Packet)

designed - business cards, email signatures, 15+ social media graphics 

three  hour training with RJ on the psychology of the luxury market

completely brand new website, colors & Logos 

Strategic Luxury Brand Photoshoot - 4 looks 

every word on the website written by RJ 

Pre-written sales call scripts & new sales process 

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the results

the results

"Rachael is the real deal. Her brain + strategies are so specific, actionable and her passion is contagious. I went from a typical “luxury wedding planner” to someone who has an expertise in luxury, multicultural weddings - brilliant! I never would have thought to niche down that way. Now, sales feel easy, my pipeline is filled by cultural organizations, and Vogue comes calling for expert quotes. I have been positioned as a leader and am now the "go to" for my work."

sojourner auguste

Expert status - Vogue & Bride Magazine Features 

massive shift in market perception of Erganic

"go to" call for Luxury, Muliti-cultural weddings

Pipeline Filled with Ideal $1M weddings

Partnerships with Luxury matchmakers & synagogues

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