the brief

the brief

LuAnn interviewed Rachael on her viral podcast, "A Well Designed Business." Three minutes after the interview ended she said “can I hire you…now!?” LuAnn is a serial entrepreneur and was seeking to expand her visibility on speaker stages across the country. A creative at heart, LuAnn had many ideas for new initiatives but needed support to refine her messaging into a succinct executive brand, build lucrative brand partnerships and sponsorships as a public media personality.

involvment

involvment

Through her extensive intake process and conversations with LuAnn, Rachael prepared a 30+ page turnkey visibility plan. During their 1:1 Luxe Day, Rachael presented and trained LuAnn on a 1-2-3 strategy to increase visibility and sponsorship deals as an Executive. From a newly written About Page to positioning her as a speaker for speakers agents to pre-written pitches to Forbes Magazine Rachael developed an extensive plan that could be copy, pasted and quickly executed by her Corporate Marketing Team. 

the results

the results

"In a luxury world, there is a lot of fluff. Rachael is no fluff but supportive strategic action. 
Immediately after she finished interviewing for my podcast, A Well Designed Business, I said, "Where do I pay? How can I hire you?!" I am not easily impressed, but WOW, I was impressed. I worked with Rachael to build my speaker brand outside the home industry. She showed me how to reposition myself in the market and helped to make A+ strategic introductions from HarperCollins authors to the President of Time Inc. Rachael broadened my network and understanding of the speaker's world."

Luann nigara

strategized Key introductions to A+ network 

Set up partnerships with speakers agents, news reporters & NYT bestselling authors

Clarity on brand positioning moving forward 

Building a speakers page & booking system on website 

Over 1,000+ attendees for documentary live watch party 

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Repositioned as an Executive Media Personality 

Five page strategy for speakers agents

2 Hour conversation refining all creative initiatives 

Extensive conversation on acquiring sponsorships

Newly Built “Speakers Pages” - Public CEO 

Brand new biography & About LuAnn page 

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