the brief

the brief

Liz was “fangirling” over Rachael’s work for quite some time when she decided to reach out & apply to work with her for her 1:1 Luxe Days. Liz was in a position in her business where she built her portfolio, hired first team members, had thousands of hours on the job BUT she was feeling frustrated and curious how she could skip the 3 year learning curve. When Rachael and Liz first connected, Liz was working with far too many clients with less than ideal budgets. Rachael helped her skip the line and launch into luxury clients charging triple than what she was charging before. 

involvment

involvment

Rachael immersed herself in Liz's brand, market and ideal clients. She built out 30+ pages of custom notes strategized niching Liz down from the common “luxury interior designer” to a luxury interior designer with a niche expertise serving as the lead advisor for turnkey, large-scale construction projects. A-Z. Studs to Styling. 

the results

the results

"Rachael is a powerful force who completely transformed my business… that is the easiest way to describe her.... A Force. For years I was trying to figure out how to stand out in the over-saturated interior design world. Rachael saw me + heard me and then magically came up with a custom 30 page plan for my business including a strategy to attract luxury builders to fill my pipeline for me. Four months after working with Rachael, I have signed 3 of our largest contracts to date…one being a $1M furnishings budget. I am on top of the world!”

liz walton

First 7-figure furnishings budget (4 months Post Coaching)

National Media - Architectural Digest feature 

Clients no longer “shopping her around” 

Three, 7-Figure Partnerships with top luxury builders 

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Declaring Niche Expertise - Large Scale Construction

Ten Page List of Website Edits for Luxury Clientle

Copy & Paste Email to Setup Builder Partnership Meetings

Seven Page Handbook to Land National Press Coverage

Two Hour Training on Psychology of The Luxury Market

Re-strategized All Sales Calls & Proposal Meetings